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Addiction to Online Social Networks: Addiction's Underlying Motivations, Flow, and Sense of Belonging

Chala Getaneh

This article explores the phenomenon of addiction to social networking sites (SNS) and examines the underlying factors contributing to its development. Research suggests that motivations, flow experiences, and a sense of belonging play crucial roles in the addictive use of SNS. This article reviews existing literature on SNS addiction, highlighting the various motivations driving excessive usage, the concept of flow as an immersive state facilitating addictive behaviors, and the role of a sense of belonging in perpetuating addiction. Understanding these factors is essential in developing effective prevention and intervention strategies to address SNS addiction and promote healthy online behaviors.

This article delves into the addiction to online social networks (OSNs) and examines the underlying motivations, flow experiences, and sense of belonging that contribute to its development. Research suggests that various motivations, the experience of flow, and a sense of belonging play pivotal roles in driving addictive behaviors on OSNs. By exploring these factors, this article aims to enhance understanding of OSN addiction and provide insights for the development of prevention and intervention strategies to promote healthy online behaviors.